Wednesday, April 19, 2006

Google Enterprise Advances

Came across this scoop on Google Enterprise on Business2Blog:

“You don't tend to hear much about Google Enterprise, which consists mostly of Google's search appliance that companies can install in their own data centers and use to index their corporate data. But you are about to hear a lot more. And it is because Google is starting to focus more on software than on its ill-suited hardware strategy.

Google is set to announce tomorrow a broad set of partnerships with enterprise software companies, including Cognos, Oracle, Salesforce.com, and SAS. The partnerships basically amount to Google and these enterprise software companies sharing APIs so that data from the various software systems can more easily be searched for through Google's OneBox corporate homepage. Instead of Google Maps, now you will have mashups with Oracle databases, Cognos business intelligence software, and Salesforce.com customer info.

So for instance, if an executive starts searching for "April sales" in his Google OneBox, it will automatically suck in data from Salesforce.com along with appropriate charts (assuming he is already a Salesforce.com customer), and display that Salesforce data along with other enterprise data and general Web search results. Think of it as the consumerization of enterprise software. As Salesforce.com vice president of developer marketing Adam Gross says:

“It is becoming more broadly recognized that the business market is not as impenetrable or IBMish as it was in the past. The search box is the new UI [user interface].”

But why would the enterprise software folks want to cede their own custom UI's (along with the customer) to Google? The answer is the same reason why any company would want consumers to find it's information on the public version of Google. The enterprise software companies hope to be able to pull more users and more usage into their proprietary software worlds through Google. If search is indeed the new UI, and your data does not appear in search results, then you might as well be invisible.”

IMHO: Very interesting indeed. Google hasn’t made much of a push for the Enterprise market till now. But if this is true, and Google gets a toehold, will we start seeing the same kind of innovation with internal data search as we have been on the web? Only time will tell, but if past record is anything to go by the move is well thought out and will be logically extended with time. Google Ahoy!!!

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