Thursday, November 23, 2006

Marketing Internally

Yesterday was talking to a friend of mine, and she said something that stuck with me. She said, in effect, that : " We don't care about the Organization we represent, we don't care what impact our work will have on the Brand, the perception or the future prospects of our employers with the customer." And you know what, she is right. I have observed many times that as employees, we fail to see the larger purpose, we fail to see beyond the current realities. Haggling with customers and partners, we forget where the brick goes into the wall.
What am I driving at? I am driving at the problem of selling internally, which leaders are facing right now, and which will become more and more acute without focussed action. Generating enthusiasm amongst employees, and creating the buzz internally, making them believe in the vision that, lets face it, they are going to delivering is going to be the toughest job for leaders going forward. Every frontline employee is a marketer, and influence the perception of the organization in the customers mind. All the investment in careful marketing and PR is gone to waste if the customer facing personnel do not re-inforce the carefully crafted image. And no, you cannot legislate enthusiasm, cannot make a policy making it mandatory. It is a big problem, also a huge opportunity....

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