First Mover Advantage

Seth Godin Writes:

"There are a million markets. Markets of one, or markets of small groups, or markets of cohorts that communicate—the market often belongs to the first person who brings you the right story on the right day.

The market is splintering more than even some pundits predicted in 1998 (that would be me). Which means that the idea of monolithic marketing messages to monolithic markets makes no sense. The race is now to be the first mover in the micromarkets where attention matters.
Of course, those micromarkets are leaky. People don't cooperate. They talk to each other. So pretty quickly, that splintered market coalesces into something bigger."

This ties in perfectly with what I covered on the Long Tail earlier.